Basic Block and Hardscape Sales Course

New to the industry? This course is for you.

The CMHA Basic Block and Hardscape Sales Course is designed for sales personnel in the industry less than three years and focuses on sales training and technical information to make you a resource for your customers. Some family-owned companies have had three generations attend this long-running course. Take this opportunity to expand your knowledge and skills in the concrete masonry and hardscape industry.

The program will focus on relationships and negotiating skills, targeting customers and marketing strategies as well as system attributes. Industry experts will share vital information about trends in the manufactured concrete masonry and hardscape market and how to effectively educate and influence key professional contacts.

Learning Objectives

• Customer relations
• Basic negotiation process
• Communicate masonry attributes to key accounts
• Product and system characteristics
• Successful marketing techniques using new resources
• Interactive discussions for real life sales and jobsite scenarios

For more information contact Lee Krinzman.


In person, Instructor Led, Virtual